A/B testing intelligence

Get more from your experiments.

Uplift analyzes the most important signals from your A/B tests and turns your history into better future test recommendations.

Control CVR

5.00%

Experiment CVR

5.41%

Uplift Analysis

Strong positive

+8.2% observed lift

The experiment shows a clear improvement, with all three signals supporting the result.

Statistically significantPass
Likely an improvementPass
Limited downside riskPass

Dashboard

A cleaner home for every experiment.

Store all of your experiment results, screenshots, and learnings in one organized workspace.

Track experiment performance across your entire testing history.
Save screenshots, hypotheses, and outcomes for every test.
Build a centralized record of wins, losses, and learnings.

Dashboard

NameLiftAssessmentStartedEnded
Product page cross-sells+6.8%Strong positiveApr 23May 7
Homepage navigation test+1.1%Weak positiveApr 18May 2
Cart layout rewrite-2.4%NegativeApr 10Apr 24
PDP sizing guide+3.2%Strong positiveApr 5Apr 19
Category filter update+2.0%Weak positiveMar 22Apr 5
Checkout trust badges+4.5%Strong positiveMar 8Mar 22

Product page cross-sells

Uplift Analysis

Strong positive

+6.8% observed uplift

The experiment shows a clear improvement, with all signals supporting the result.

Control rate

5.00%

Experiment rate

5.34%

PatternWin rateStrength
Cross-sell modules on product pagesRecommendation-focused tests tend to help shoppers discover complementary products.
100%Strong
Shipping and returns messagingExpectation-setting near decision points appears to reduce purchase hesitation.
75%Moderate
Broad cart layout changesLarge structural changes have been less reliable than focused reassurance updates.
28%Low

Insights

Learn more from every result.

Insights connects results across experiments to identify repeatable learnings and uncover future testing opportunities.

Discover hidden patterns across your experiment history.
Understand which changes actually influence outcomes.
Prioritize future tests using historical patterns.

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Bring your experiment history into one place.

Dashboard Only

Organize experiment history, results, screenshots, and outcomes.

7 days free, then $8/mo

Dashboard + Insights

Add strategic pattern detection and Insights callouts across your tests.

7 days free, then $25/mo